Although we sell at different locations around Scotland and northern England as well as over the internet Margaret and I had always wondered if we could ever open a shop. After all it would be a chance to get all our stock on show but the crunch would be would we ever get enough people into the shop to look at and buy what we had for sale? Over the last couple of years there seemed to be headlines predicting the end of the high street almost every week so it was a thought that we put to the back of our mind.
Everything changed when we saw a notice in a shop in our local town that said it was available for rent at a very reasonable rent. So here was a chance to put our ideas into action. We appreciate that gift stationery is something of a niche market so we asked a friend of ours and a fellow trader to join us. Pauline runs Polliwallydoodle and sells handbags and fashion accessories. Half of the shop will be everything (and more!) available on our website - www.WriteatHome.co.uk and the other half will be devoted to Polliwallydoodle.
The shop is on the one way circuit around the town centre so everyone will soon be aware that we are there. There is quite a bit of car parking within easy walking distance and our marketing will include posters, leaflets with opening offers, marketing through social networks and even an article in a local newspaper. We are also going to receive some expert help in the form of Dee Yau, who has many years’ experience in the stationery business.
This is a very exciting development and fills us with trepidation and exhilaration at the same time.
Watch this space for further blogs about how we get on.